Each Partners has the ability to invite their fans to the site to sign up as Gamers (end users). They can do this through the use of a unique, and anyone who uses the referral link will automatically follow the partner.
Finding your referral url
You can find your referral url in your Partner page edit view. You can access this from the home page, just click on the link to your Partner profile on the left of the screen.
Once you are on your Partner profile page you can find your referral link in the top right.
Copy that url and share it with your fans and customers. Using that url they can sign up and automatically follow you all in one go. Here is a guide on how they can use the url if they have any issues.
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